Weelinx

Founder & SEO Consultant

James Burfield

Founder of Weelinx and SEOBurf. 15+ years in SEO across ecommerce, SaaS, and local. Based in Bath, UK.

I've spent the last 15 years doing SEO — client-side, agency-side, and for my own businesses. Every year the same frustration comes up: link building is broken.

Buyers pay for links that disappear three months later. Site owners with genuinely great content have no easy way to monetise the authority they've built. And the marketplaces that exist feel either grey-market or wildly overpriced.

Why I built Weelinx

I built Weelinx because I wanted to use it. As a working SEO consultant I needed a reliable, transparent way to acquire editorial placements — where the economics made sense, where links got verified, and where I could stop playing whack-a-mole with vanished backlinks.

My principles for building it:

  1. Pay only for what's live. If the link disappears, payment stops. Full stop.
  2. Transparency everywhere. Real metrics. Real reliability scores. Real reviews.
  3. Quality over quantity. Every site is evaluated. Bronze to Platinum. No bottom-feeders.
  4. Editorial partnerships, not "buying links". This is content collaboration — same as any reputable publisher deal.

Credentials

I run SEOBurf, an SEO consultancy based in Bath, UK. Over 15 years I've worked on technical audits, content strategy, and link acquisition for clients from Series A SaaS through to FTSE-listed businesses.

I've built and run several SEO-adjacent tools:

Get in touch

Happy to talk shop. Easiest ways to reach me: