Process
How Weelinx works
Two flows. One marketplace. Verification every month keeps both sides honest.
For buyers
Buying a placement — 8 steps
Browse the marketplace
Public, filterable listings. Filter by niche, tier (Bronze → Platinum), DR range, monthly traffic, price, and placement type. Every listing shows real metrics and a live reliability score.
Sign up and select
Create a free account with a magic link. Click into a listing to see full details — niche fit, example content, seller response time, reviews. Domains are anonymised until payment confirms.
Fill in your brief
Provide target URL, preferred anchor text, rel attribute (dofollow / sponsored / nofollow), and a paragraph of context. Optional: for niche edits, suggest a preferred article.
Subscribe — payment held in escrow
You authorise a monthly Stripe subscription. First payment is held in escrow — the seller gets nothing until the link is verified live.
Seller publishes within 7 days
For guest posts and sponsored content, the seller submits a draft for your approval first (up to 2 revision rounds). For niche edits, they publish directly.
Verification runs
Standard: within 48 hours of the seller marking it live. Express (£5 add-on): same day. Once passed, first payment releases.
Monthly check cycle begins
Weekly light checks. Monthly full checks. Random spot-checks (10% of placements weekly). As long as checks pass, monthly payment releases automatically.
Cancel any time
No minimum contract. Cancel from your dashboard — the seller is notified and has 30 days to remove content. No pro-rata refund on the final month (fair: they provided the placement).
For publishers
Listing a site — 8 steps
Submit your site
Enter your domain. Our evaluator runs Ahrefs DR, traffic estimates, Moz spam score, domain age, niche classification, content quality, and PBN/fraud heuristics. Result in under 10 minutes.
Tier assigned (or rejected)
Bronze (DR 10+), Silver (DR 25+), Gold (DR 40+), Platinum (DR 60+). Sites below Bronze minimums are rejected with specific feedback. Tier is re-evaluated quarterly.
Stripe Connect onboarding
Standard KYC — identity verification and bank details. 10-15 minutes. Required before you can accept placements because all payouts go through Stripe.
Profile and listings
Describe your site and niche, set content guidelines, commit to a response time. Create listings for each placement type you offer — guest post, niche edit, sponsored, editorial. Set monthly price per listing.
Go live
Your listings appear in the marketplace. Buyers can see your tier, metrics, reliability score, and reviews. Premium listings (£19/month optional) appear at the top of category searches.
Accept a placement
Buyer subscribes → you're notified → review the brief in the message thread → accept or decline. For guest posts / sponsored, submit a draft for buyer approval first.
Publish and mark live
Publish within 7 days of acceptance. Mark the placement as live — this triggers verification. Standard verification passes within 48 hours.
Get paid monthly
On the 1st of each month, Stripe Connect transfers your earnings from the previous month's verified placements. Minimum £10 payout — below that rolls over.
What makes the process different
- Payment follows live link. Stripe escrow. If the link disappears, the next charge pauses immediately. You never pay for a dead link.
- Domains anonymised until payment. Protects seller inventory from being copied by competitors or used for off-platform outreach.
- Loyalty discount reduces the 15% platform fee to 12% after 6 months and 10% after 12 — we reward stable relationships.
- Random spot-checks make it impossible to game verification by pulling links between scheduled checks.
- In-app messaging with auto-filtering of contact info. Negotiate, approve drafts, and resolve issues without ever exchanging personal contact details.