Opening a Dispute

If something goes wrong with a placement — content that doesn't meet the brief, a verification result you disagree with, or a link that's been changed without your consent — you can open a dispute from the placement dashboard.

Types of dispute

Content quality (buyer-initiated)

The link is live but the content is low quality, off-topic, poorly written, or doesn't match the brief you approved.

False negative (seller-initiated)

The crawler flagged your link as missing but you can confirm it's live. The automated verification had a false negative.

Anchor text / content change (buyer-initiated)

Since the placement went live, the seller has changed the content, anchor text, or link attributes without your consent.

Other

Anything else that doesn't fit the above. Admin will route to the right category during review.

How to open a dispute

1. Go to the placement in your dashboard
2. Click Open a dispute
3. Select the dispute type
4. Provide a clear description of the issue
5. Attach evidence (screenshots, URLs, quotes from the brief, etc.)
6. Submit

The other party is notified immediately.

Timeline

1. Dispute opened — other party has 72 hours to respond
2. Response period — they can accept the issue and propose a resolution, or contest it
3. If resolved between parties — dispute closes, outcome is applied
4. If not resolved — dispute escalates to admin review
5. Admin review — typically within 48 hours of escalation
6. Admin decision — binding for both parties

Most disputes are resolved between buyer and seller without admin involvement.

Possible outcomes

For content quality disputes

• Seller revises content to match brief (most common)
• Placement cancelled with refund of current month's payment
• Dispute dismissed if admin finds the content meets the agreed brief

For false negative disputes

• Admin triggers manual verification within 24 hours
• If link is confirmed live, payment resumes immediately
• Seller is credited for any paused period
• Verification log is corrected

For content change disputes

• System compares current content against last verified snapshot
• If material change confirmed, seller must revert within 72 hours
• If not reverted: placement cancelled, current month refunded
• Dispute dismissed if no material change is found

For "other"

• Admin reviews case details
• Outcome depends on specifics

Fair use

Disputes are not a way to get free months of a placement you no longer want. Frivolous or repeat-offender disputes may result in account restrictions.

Legitimate disputes are rare — the verification system catches most issues automatically. If something's genuinely wrong, open a dispute and it will be taken seriously.

Getting help

If you're unsure whether something warrants a dispute, email support@weelinx.com and describe the situation. We'll help you figure out the right path.